As specialists in International Business Development, Boomerang Consulting Inc. assists companies in the professional or business services sector to create growth through successful expansion into new, and in particular, international markets.

Boomerang Consulting Inc. offers expertise in a number of markets including Canada, US, Australia, New Zealand, UK, Europe and Japan.

OVERVIEW

In today's economy it is becoming increasingly necessary for companies to expand globally in order to survive; but to do so successfully, preparation and strategic marketing activities are essential. This is particularly true in the professional or business services industry - one of the fastest growing components in world trade. Boomerang Consulting was formed by Nerella Campigotto to meet the needs of the service exporter who:

• is looking for the necessary information to access foreign markets;
• faces the challenges of marketing intangibles, characterized by the need to raise awareness and demonstrate credibility;
• understands the value of strategic planning for its cost-effectiveness with respect to avoiding mistakes;
• values sensitivity to cultural differences which can affect the bottom line;
• chooses to outsource the preparatory work due to limited internal staff and/or expertise, thereby making the process time-efficient;
• requires confidentiality.

SERVICES

The services offered by Boomerang Consulting provide a logical progression in addressing the necessary steps in strategic planning for new market entry. Each service can be approached and undertaken as an individual component.

• Market Strategy Formulation
  Boomerang Consulting helps identify the appropriate markets to enter by conducting market studies and providing an overview analysis, working with you to formulate a strategy to facilitate an appropriate and timely course of action. If several options are under consideration, market strategy formulation will compare the choices and address the relative advantages and disadvantages of each option to prioritize the action plan.

• Market and Feasibility Studies/
  Business and Marketing Plans
  To determine the viability of expansion, Boomerang Consulting will review your existing plan, or prepare a plan for you, providing an in-depth analysis to identify the size of the market, the competition, logistics, and suitable marketing activities.

• Market Entry Strategies
  Boomerang Consulting is your resource for identifying and developing options for starting operations in a new market. Analysis of these options will establish the best approach, be it opening a branch office, partnering with another company, or appointing an agent or other representative. Boomerang Consulting can search for and profile prospective partners, or act as your local representative.

• Start-up Operations
  Boomerang Consulting will provide assistance with identifying the location of and/or setting up of a branch office, recruitment and staffing, systems development, customer service and sales management, as well as implementation of marketing and promotional activities.

• Intercultural Business Communication
  Boomerang Consulting will help you culturally integrate your international operations by providing orientation programs, training and assistance in intercultural management and negotiations. As well, Boomerang Consulting will oversee the translation of all marketing and communications materials to ensure that the nuances are clearly communicated.

PEOPLE

NERELLA CAMPIGOTTO - PRESIDENT
Nerella Campigotto has over 20 years of international experience in business development and the management of business units. Born and raised in Switzerland and educated in Australia, Nerella started her career as a Business Analyst before entering the world of corporate language services as District Director of Australian operations for a multi-national company. From there she moved to Japan where she directed a European Executive Training Program in Tokyo, followed by a transfer to the US to manage two San Francisco operations. After moving to Vancouver, she joined an international recruitment firm to direct their business development activities in the US, the UK and New Zealand. The strong international expertise Nerella acquired while living and working in various countries has given her a truly global perspective; a perspective she is now offering through her own consulting firm.

ASSOCIATES
Since many projects require a team effort, Nerella works with selected associates who bring added value to the table. The size of the team and specialization of the associates varies by project, however, in all instances Nerella remains the principal consultant and sole contact.

CONTACTS

BOOMERANG CONSULTING INC.
Suite 300, 1055 West Hastings St.
Vancouver, BC Canada V6E 2E9

Tel: 604-609-6178
Fax: 604-408-2343
Email: info@boomerangconsulting.com